Whether it’s your company’s brand or your personal brand, the key to promoting it is through effective communication. How you communicate your brand to the masses can impact your effectiveness and determine if a customer recognizes your message or chooses to ignore it. Your communication speaks so much about your brand; so do not waste our time and energy using strategies that don’t work.
Lisa Patrick, an award-winning branding specialist, can give you pointers on how to get your brand to speak for itself. Lisa is the expert on simplifying your branding through keeping your messaging concise, clear, and straight to the point.
She and Steve Rodgers, the host of The Alchemy of Business Show, discuss why communication is important in branding, marketing, and everyday life. In this episode, they talk about how the way we speak, the words we choose, and the behavior we display affects the outcome of our conversations. Words truly are powerful.